Start Your Business on the Right Foot For 2010

Running your own business is an exciting but challenging prospect.  In addition to wearing many hats, it’s also important for small business owners to perform the necessary hygiene to maintain business ownership.  Here are several essentials from the experts to help protect your business and ideas:

Make sure your “mark” is available. This is the name or brand by which your business will be identified. “Have a trademark clearance search conducted to ensure the mark is available and that no one has registered or applied for it and or has a confusingly similar one,” says Herb Williams, trademark and copyright attorney at Washington-based Foley and Lardner. Once available, file a trademark application with the U.S. Patent and Trademark Office.

Establish a business entity and obtain an Employee Identification Number (EIN). You can choose to operate as a sole proprietorship, partnership, limited liability corporation of a cooperative.  Each designation carries certain rights and protections.  Your EIN is used for most of your business needs, including opening a bank account, applying for business licenses, and filing a tax return. For more information, visit the IRS Website.  Have employees use the company’s name–never your own or theirs–when conducting company business. This helps build brand name recognition and prevents employees from taking resources and, potentially, clients when they leave.

Hire a professional or specialist. You wouldn’t go to a podiatrist for a heart condition; similarly you need the right specialist for your needs. Obtaining a trademark or copyright clearance, for instance, is a complex, time-consuming process as is wrangling financial agreements. Rather than do-it-yourself, hire a CPA for business needs and an attorney who specializes in the area you need assistance. Ed Polk, Intellectual Property attorney at Washington-based Foley and Lardner says, “If certain documents are filed improperly or there’s a lack of expertise, something vital may get missed and you may lose an opportunity or get beaten to the punch.”

Set aside a realistic operational budget. Understandably, many small businesses lack the extra capital for vital but seemingly extraneous costs.  Trademark searches, for example, run from $2,000 – $3000, filing an application is $500-$700, and the cost of defending your mark or business ownership is significant and unpredictable. Williams stresses, “You may save money short-term, but as the business grows it may prove costly.” Read more at Black Enterprise

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